Back to School Saturday

August 7, 2012    |    By +
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Everyone knows the biggest shopping day of the year is Black Friday. It is said to have the best deals and it marks the unofficial start of the holiday shopping season. Well, this year Teen Vogue is partnering with several retailers to start Back to School Saturday; an official kick-off of the back-to-school shopping season meant to both boost retail sales and give great deals to shoppers.

On August 11th, teen retail favorites like Aéropostale, American Apparel, American Eagle, Express, Gap, H&M and many more will be offering fantastic discounts to in store shoppers. Yes, that’s right, the deep discounts that you love about Black Friday are now going to be part of your back-to-school shopping strategy too!

To ensure the event is youth-friendly, Teen Vogue has made an App that lets shoppers “check-in” at specific stores to receive special discounts. Back to School Saturday even has its own Twitter hashtag, #btss, to promote the event and get teens excited. So don’t forget to come out on August 11th to support retailers, get some of the best deals available while getting your kids ready for the new school year, and have some fun too.

Aren’t sure what you need? Check out our Dorm Checklist for a complete and printable guide to all things back-to-school for the college freshman.

Happy back-to-school shopping!

*School supply picture courtesy of and Back to School Saturday picture courtesy of


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Meet the Gurus

Kathryn D.W.
Kathryn Drury Wagner is the senior manager of content at She was formerly the executive editor at Honolulu Magazine, and is the author of The Ultimate Guide to Shopping on Oahu. Her career has included staff positions at Country Living Gardener and Power & Motoryacht. Her latest book is "Hawaii's Strangest, Ickiest, Wildest Book Ever!"

Gwen P.
Gwen is the Editorial Curator at In addition to writing blogs, she creates gift guides, curates the site, and produces content for our social media channels. As a freelance writer, she created blogs on fashion, art, travel, health and lifestyle. A talented jewelry designer, she's also a yogi and a hospital volunteer with her therapy dog, Lilo, a Pomeranian.