Tide’s Loads of Hope

May 24, 2011    |    By +
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Just watching footage from some of the recent tornadoes is terrifying enough. It’s impossible even to start to understand the fear and sadness these affected regions are now facing.

Some may ask “How can I help?” One answer is through Tide’s Loads of Hope program. Loads of Hope is a very simple idea, but the understated mission is incredibly helpful to those who are in need.

So how’s it work? From “Loads of Hope”:

In times of disaster people turn to the most basic of human needs—and one of those is clean clothes. The Tide Loads of Hope program provides relief by means of a mobile laundromat. One truck and a fleet of vans house over 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. We wash, dry and fold the clothes for these families for free. Because, as we’ve learned, sometimes even the littlest things can make a big, big difference.

Yes- doing laundry is for those with limited or no means to do so (for free) is an incredibly helpful service that lets people and families focus on starting the very massive and daunting task of starting to put their lives back together.

So. How can you help?

The quickest and easiest thing to do is spread the word about this terrific program:

Loads of Hope Homepage

Loads of Hope Video:http://www.youtube.com/watch?v=PvkoZicafGA

Facebook: https://www.facebook.com/Tide?sk=app_178672952163777

Twitter: @TideLoadsofHope

A very helpful next step is to buy a “Loads of Hope” tee shirt. $4 from the sale of each tee goes toward helping families affected by disaster.

And lastly, another way to help is to purchase bottles of Tide with a yellow cap. When you register the code on the yellow cap HERE, $1 is donated to Loads of Hope.

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Kathryn D.W.
Kathryn Drury Wagner is the senior manager of content at Gifts.com. She was formerly the executive editor at Honolulu Magazine, and is the author of The Ultimate Guide to Shopping on Oahu. Her career has included staff positions at Country Living Gardener and Power & Motoryacht. Her latest book is "Hawaii's Strangest, Ickiest, Wildest Book Ever!"

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Gwen is the Editorial Curator at Gifts.com. In addition to writing blogs, she creates gift guides, curates the site, and produces content for our social media channels. As a freelance writer, she created blogs on fashion, art, travel, health and lifestyle. A talented jewelry designer, she's also a yogi and a hospital volunteer with her therapy dog, Lilo, a Pomeranian.