How to Care for Flowers: Tips from an Expert

February 13, 2014    |    By +
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A lot of people will be stopping to smell the roses on Valentine’s Day. According to CNN, 224 million roses were grown for Valentine’s Day in 2013, with people spending $1.9 billion on flowers for this holiday. The most popular type of flower? Red roses, purchased by 51 percent of people buying flowers for Valentine’s Day. With so many people receiving bouquets, we wanted to provide you with flower care tips, and asked the experts at our sister company, ProFlowers, for some help. Kate Law, head floral designer at ProFlowers, gave us three key ways to care for flowers so they will last as long as possible.




1. Cut the stems of the flowers at an angle before putting them in the vase. 

This ensures the flowers will absorb more food and water.

2. Remove any leaves that fall into the vase under the water line.

These leaves foster bacteria, so the flowers will wilt earlier if these leaves are not removed.

3. Remove the outer layer.

Some flowers, roses included, have two to three outer petals that protect the inner ones. Remove those petals so the flower can open fully.


Check out our Ultimate Flower Gift Guide with tips and recommendations on what kind of flowers to send for any occasion. For more expert gift ideas, visit with the best selection of flowers, plants and more.

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Kathryn D.W.
Kathryn Drury Wagner is the senior manager of content at She was formerly the executive editor at Honolulu Magazine, and is the author of The Ultimate Guide to Shopping on Oahu. Her career has included staff positions at Country Living Gardener and Power & Motoryacht. Her latest book is "Hawaii's Strangest, Ickiest, Wildest Book Ever!"

Gwen P.
Gwen is the Editorial Curator at In addition to writing blogs, she creates gift guides, curates the site, and produces content for our social media channels. As a freelance writer, she created blogs on fashion, art, travel, health and lifestyle. A talented jewelry designer, she's also a yogi and a hospital volunteer with her therapy dog, Lilo, a Pomeranian.