Outdoor Retailer: Teva Turns 30
Each summer the Outdoor Retailer Summer Market, becomes the world’s largest outdoor sports industry showcase and gathering. With over 25,000 exhibitors and attendees, OR (as it’s known in the industry) is THE place to find the hot products, browse latest industry trends and see great coming-soon gear from over 1,000 outdoor lifestyle and recreational brands. The trick for a Gift Guru is to find the fun, unique, helpful and ultimately gift-able products from the thousands on hand. With what seems like acres of cool outdoor products, it’s gotta be special to catch my eye. Here’s one that would make a great gift!
The Gift: The Original Collection from Teva ($TBA launching February 2014)
The Scoop: Whether they are a go-to sandal for a myriad of water sports or the preferred dance shoe for a jam band show, for years Teva* has forged an identity with their legendary and iconic footwear. Spring of 2014, Teva will celebrate its 30th anniversary and they’re doing it with style that both looks back and springs forward.
The Original Collection brings back some of the original Teva styles, but remixed to both pay homage to where they’ve been and where they’re going. The Original Sandal, the Original Universal Sandal and the Original Flip comprise the Original Collection and will see both vibrant and bold colors as well as nostalgic brand prints.
Come Spring 2014, Teva will be posed to appeal to a whole new crowd with a ton of great new looks courtesy of the Original Collection. These are certainly not your dad’s (or mom’s!) Tevas!
* Fun fact. Teva is one of the most mispronounced brands in history. It’s pronounced “teh-vah” (not “tee-vah”). It comes from the Hebrew word for “nature”.
Don’t miss out on the posts about all of my giftable finds from Outdoor Retailer.