Toy Fair: LEGO DUPLO “Read and Build” Books
Toy Fair is the largest international toy and game trade show in the Western Hemisphere. Tens of thousands are on hand to check out over 1,000 exhibitors showcasing and previewing the hottest games, toys and trends for kids (of all ages!).
So, what were the hottest, most fun things we saw at Toy Fair this year? We couldn’t be more excited to share some of our favorites:
The Gift: LEGO DUPLO “Read and Build” books (available June 2012 for around $16)
The Scoop: The new LEGO DUPLO “Read and Build” story book inspire kid’s creativity with a blend of reading and constructive play. Kids build simple DUPLO block animals according to and as part of the “Read and Build” story line.
The “Busy Farm” story comes with bricks needed to create the farm animals from the storybook. Farm animals such as a pig and rooster are built in tandem with the story. Since each build involves less than five bricks, children are going to love having a fun story read to them with the bonus of creating their own animals.
There will be three “Read and Grow” titles available this June. It would not be a surprise to see this line expand as “Read and Build” is the perfect gift for sparking kid’s imaginations at story time or those indoor, rainy summer days.