Toy Fair: LEGO DUPLO “Read and Build” Books

February 21, 2012    |    By +
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Toy Fair is the largest international toy and game trade show in the Western Hemisphere. Tens of thousands are on hand to check out over 1,000 exhibitors showcasing and previewing the hottest games, toys and trends for kids (of all ages!).

Each year the Gift Gurus walk the over 350,000 square feet of toys and games. It’s truly is a labor of love to scour the Javits Convention Center and get an early look at what’s new and exciting.

So, what were the hottest, most fun things we saw at Toy Fair this year? We couldn’t be more excited to share some of our favorites:

The Gift: LEGO DUPLO “Read and Build” books (available June 2012 for around $16)

The Scoop: The new LEGO DUPLO “Read and Build” story book inspire kid’s creativity with a blend of reading and constructive play. Kids build simple DUPLO block animals according to and as part of the “Read and Build” story line.

The “Busy Farm” story comes with bricks needed to create the farm animals from the storybook. Farm animals such as a pig and rooster are built in tandem with the story.  Since each build involves less than five bricks, children are going to love having a fun story read to them with the bonus of creating their own animals.

There will be three “Read and Grow” titles available this June.  It would not be a surprise to see this line expand as “Read and Build” is the perfect gift for sparking kid’s imaginations at story time or those indoor, rainy summer days.

Perfect Gift: For the architect in-training and young creative thinker.



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Dana H.
Dana is Editor in Chief at Gifts.com. She loves helping make every occasion stand out with her unique gift ideas, handy tips & special touches. She has over a decade of experience with matching fabulous products with fabulous people.

Dan T.
As the Men’s Gift Editor, Dan is fortunate to be able to blend his work week with off-hour hobbies. Dan’s marketing background goes back over a decade, but he's always been passionate about the “guy” things like sports, electronics and grilling.

Gillian J.
While Gillian oversees Merchandising & Content for Gifts.com, she focuses on Women & Home Gifts. Prior to Gifts.com, she spent over a decade honing her gifting skills in the retail industry.

Michelle D.
Michelle is the Gifts.com Gift Guru who specializes in Teen and Beauty gifts. For the last half-decade Michelle has been refining her teen and beauty gifting expertise by working for Urban Outfitters and obsessing over social media.

Liz T.
Liz is the children & baby gifts trend editor at Gifts.com. Prior to Gifts.com she spent several years matching people with products while working retail. Her niece and nephews give her the inside scoop on kids. She also knows the best gourmet gifts for every occasion.

Felicia W.
Felicia works as a "Gift Guru" with a focus on pet and flower trends. While she is still learning the art of gift giving, Felicia loves focusing her attention on pet gifts. She is always on the lookout for the best and most unique items for our lovable cats and dogs.

Donna K.
Donna is Gifts.com's very own Editorial Assistant. You have her to thank for all of our fabulous Facebook posts and for making sure the blog is up every day. She is a "Gift Guru" in her own right.

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