Toy Fair Scoop: Barbie Digital Makeover Mirror

February 12, 2013    |    By +
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Out of the millions of new toys at Toy Fair I found the Barbie Digital Makeover Mirror  and here’s why I think your kids will love it.

Toy Name: Barbie Digital Makeover Mirror

The Scoop: Transform your iPad into the ultimate digital makeover mirror! This makeup free Vanity allows girls to beautify themselves without the mess. By simply sliding your iPad into the vanity & using the included applicator girls can select the eye shadow, lipstick, blush and amount of sparkle they want. The best part about this product is the facial tracking technology that keeps the digital makeup in place as you move. Also girls are able to save their favorite makeup looks to their digital scrapbook.

A Great Gift For: For the girl who is always in Mommy makeup bag. (6+)

When It Hits The Shelves: Available in August 2013

How Much It Will Cost: $69.99

You don’t want to miss the scoop from the “110th annual American International Toy Fair®  (February 10th – 13th )! It’s the largest toy and youth product marketplace in the Western Hemisphere, bringing together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents from around the globe to showcase their toy and entertainment products from classic toys to interactive entertainment and everything in between.”

Each year, the Gift Gurus walk the over 350,000 square feet at the Jacob Javits Center in New York City in search of the most giftable toys and games. It truly is a labor of love (and comfy shoes!) to get an early look at what’s new and exciting for the kiddos. This industry only event is where the big sellers for the holidays are determined…yes, they are determined in February! And, as always, we’re taking you with us into the belly of the beast to see what’s hot before it hits the shelves.

Stay tuned to see all of our American International Toy Fair finds for the scoop on what our predictions are for this and previous years.


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Posted in Gifts for Kids, Reviews, Sneak Peek    


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Meet the Gurus

Kathryn D.W.
Kathryn Drury Wagner is the senior manager of content at She was formerly the executive editor at Honolulu Magazine, and is the author of The Ultimate Guide to Shopping on Oahu. Her career has included staff positions at Country Living Gardener and Power & Motoryacht. Her latest book is "Hawaii's Strangest, Ickiest, Wildest Book Ever!"

Gwen P.
Gwen is the Editorial Curator at In addition to writing blogs, she creates gift guides, curates the site, and produces content for our social media channels. As a freelance writer, she created blogs on fashion, art, travel, health and lifestyle. A talented jewelry designer, she's also a yogi and a hospital volunteer with her therapy dog, Lilo, a Pomeranian.